Tatyana Mamut, PhD

Tech Innovator. Keynote Speaker. Growth Advisor. 









August 19, 2018

(Originally published on: https://amplitude.com/blog/tech-needs-leaders-with-global-experience)



“Caught flat footed”

“Overly idealistic”

These are some of the ways that Facebook CEO Mark Zuckerberg and COO Sheryl Sandberg described how the company leadership felt when it was revealed that the product they’ve built has been used around the world for nefarious and anti-democratic purposes.

While Facebook is the biggest tech company whose leaders were shocked and surprised by what people were doing with their prod...

August 7, 2018

Ten years ago, I led a project for the Bill & Melinda Gates Foundation to create the Human-Centered Design Toolkit, a step-by-step approach to the IDEO process that made the tools of human-centered design open to everyone. Since then, I’ve been a primary advocate of Design Thinking and bringing human-centered design approaches to organizations such as Life Technologies (acquired by Thermo-Fisher), Visa, and government agencies such as the CFPB. 

But in the last five years, I’ve started to shift my thinking. The proble...

June 14, 2018

On June 13, I gave the Day 2 Keynote at the CultureFirst Conference in San Francisco. When the video is available, I'll post it here. In the meantime, I wanted to answer the top questions submitted by the audience.

1. You've led teams in highly successful yet highly stressful orgs. What have you learned about supporting employees' health?

I've found that nothing energizes people more than doing great work that has impact on the world. The most important thing that managers can do is to help employees -- ALL employees -- get...

February 27, 2018

For this year's Core77 Design Awards, we're conducting in-depth interviews with each of our jury captains to get in a glimpse into their creative minds and hear more about what they'll be looking for in this year's awards submissions.

2018 Strategy & Research Jury Captain Tatyana Mamut is currently the Director of Product Management, Design & Engineering at Amazon Web Services—undoubtedly a crucial role at one of the most important companies in the world. In a way, Mamut's fascination with strategy and research is precisel...

February 7, 2018

What makes certain companies thrive and become successful? It’s not technology, nor how efficiently we can get things done… it’s about Culture and the way it is set up in companies. You can experiment with this in your own position, no matter how low or high up the corporate ladder you may be. Start a conversation and be a part of a positive change within your company.

Tatyana Mamut studied economics, anthropology & cultural anthropology. She views the world in a different light which has helped her develop a different way...

January 29, 2018

If Team and Culture Matter Most for startup success, then what do founders need to know about creating great cultures that will continue to be great?

As an advisor to many founders -- from early-stage startups to late-stage multi-billion$ companies --  I have seen a pattern emerge. This pattern becomes very clear when founders start talking about how to preserve a particular culture when change starts to stress the organization.

The changes that stress the culture and pose new problems for founders include:

  • Fast sca...

August 7, 2017


This is an extraordinary moment that just a few months ago, I thought would never occur. As a female executive who’s worked in tech, advertising and finance -- and who has experienced both harassment and overt discrimination -- it’s an exciting moment. Every week, we see a new "bombshell" about women in tech, from the female entrepreneurs who broke their silence to expose the venture capitalists who harassed them, to the Google brogrammer who blatantly posts his 'women can't think systematically' manifesto. I see all this...

September 18, 2016


As a leader and hiring manager at Salesforce, I had no problem hiring an amazing, high-performing and diverse team. This team of product managers, interaction designers, researchers, and UX engineers needed to onboard and build the front-end of a highly-complex, technical Internet of Things platform. And, these folks needed to be hired quickly to meet Salesforce’s famously immovable Dreamforce deadlines. Failure or delay were not options.

The most important factor in getting us to our goals was my ability as a hiring manag...

March 25, 2015


All organizations are born innovative. Not all organizations stay innovative. And the ones that do don’t stay innovative in the same ways.

This series is about the different ways organizations innovate. The protagonist is the organization that struggles to maintain its relevance in a fast-moving market. This organization faces challenges as it grows up, matures, and faces the pressures of being ‘all growns up’ with responsibilities that make risk taking difficult. In other words, it is a coming-of-age story about how organ...

February 7, 2015


Last week, Doris Kearns Goodwin, the world’s foremost scholar of Presidential leadership, spoke at Salesforce. She delineated the qualities that make great leaders, while keeping a room of 1300 raucous salespeople riveted with tales from 19th and 20th Century history. While she drew mostly from examples of Abraham Lincoln, Teddy Roosevelt, and FDR, see if these qualities translate to business as well.

Here is what I took away:

1. Conquer the self and become stronger through adversity

The most famous example of this is FDR, w...

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