Tatyana Mamut, PhD

Tech Innovator. Keynote Speaker. Growth Advisor. 

CULTURE RISK

CREATING BRAND BELONGING

BUILDING CULTURES OF INNOVATION

LEADING IN TUMULTUOUS TIMES

CUSTOMER CENTRICITY

INNOVATION AT AMAZON SCALE

HIGH PERFORMANCE PRODUCT CULTURE

SALESFORCE LIGHTNING:
A STORY OF COLLABORATIVE INNOVATION

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Past Speaking
Executive Experience 

Tech Needs Leaders with Global Experience

(Originally published on: https://amplitude.com/blog/tech-needs-leaders-with-global-experience) /// “Blindsided” “Caught flat footed” “Overly idealistic” These are some of the ways that Facebook CEO Mark Zuckerberg and COO Sheryl Sandberg described how the company leadership felt when it was revealed that the product they’ve built has been used around the world for nefarious and anti-democratic purposes. While Facebook is the biggest tech company whose leaders were shocked and surprised by what people were doing with their product, it is certainly not the only one. Let’s assume that the surprise is sincere. The surprise usually starts being voiced after the business expands globally--particu

From Human-Centered Design to Human-Centered Product

Ten years ago, I led a project for the Bill & Melinda Gates Foundation to create the Human-Centered Design Toolkit, a step-by-step approach to the IDEO process that made the tools of human-centered design open to everyone. Since then, I’ve been a primary advocate of Design Thinking and bringing human-centered design approaches to organizations such as Life Technologies (acquired by Thermo-Fisher), Visa, and government agencies such as the CFPB. But in the last five years, I’ve started to shift my thinking. The problem with advocating Human-Centered Design is that it can often be interpreted as the exclusive domain of designers. “Design” like “Engineering” is a specific function in organizati

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